Articles - Medspa Marketing Strategies

Internet marketing for Medical Spas – Search Engine Optimization (SEO) by Ryan Harris, Co-Founder, Medspa Marketing Institute As a medical spa (medspa) or day spa owner interested in Internet marketing, you may be wondering how search engine optimization (SEO) fits into the picture, and whether or not you should even bother if you have a good Pay... [Read more of this review]

by Ryan Harris, Co-Founder of the Medspa Marketing Institute I am thumbing through a recent copy of Spa Management Magazine “the world’s only spa management journal” and I can see why medspa owners and operators are confused about what works in marketing, and what doesn’t.  The first thing I noticed is that I couldn’t... [Read more of this review]

A recent article in the OC Register, a Southern California online newspaper, talks about one doctor’s advice – to turn to plastic surgery to get a competitive edge for those who are seeking employment. While the idea seems silly at first glance, there might be something here to consider. Looking confident certainly has an effect on how... [Read more of this review]

Effective Medspa Online Marketing Part 2 by Ryan Harris, Director, Medspa Marketing Institute This is the second post in a 3 part series on effective online marketing. If your website is not capturing your site visitors contact information, you are making a critical mistake. After all, most visitors to a medspa website will NOT book an appointment right... [Read more of this review]

Cost versus Value by Ryan Harris, Director, Medspa Marketing Institute Cost is what you pay, value is what you get. Remember that, especially when your advertising exec. is selling you a ?great deal? to either advertise in more issues or increase the size of your ad, or when you come across a spa consultant ?guru? promising you instant riches. Or even... [Read more of this review]