Never Under Estimate the Power of Testimonials

Never Under Estimate the Power of Testimonials by: Jennifer Devlin

No amount of paid advertising can do what a well intended testimonial (or “word-of-mouth” advertising) can do. Example: Imagine three girlfriends going out for a night of fun. It has been awhile since they have seen each other. After all, the demands of kids, a husband and a full time job is time consuming. When the girls do meet for cocktails at the martini bar, Debbie looks different. Well, maybe different isn’t the word-  rested is the word. After the small talk about school and husbands and the latest job promotions, they get down to the nitty gritty… “You look amazing Debbie, what’s the secret?!”

And with baited breath, Debbie reveals her secret. She has visited the local medspa for a mommy makeover. A little Botox here, a little Restalyne there and a micro current facial thrown in for good measure. Instantly, 10 years younger!

Question: Do you think her girlfriends would be more inclined to call the medspa after seeing Debbie, or after reading an ad for a medspa in the local newspaper? You guessed it, Debbie is the perfect billboard for your medspa services but the key is ensuring that Debbie sings your praises to the people who are in the market for getting these services in the first place.

Did you know that Google ranks websites by testimonials? Have your patients leave you a testimonial by going to www.Google.com/maps. Have them put your business name in the search box. There will be an option to “leave a comment”.

Likewise, get patients to become “yelpers”. Visit www.Yelp.com and set up an account to have your voice heard. This is where the people vote on the best (and worse) services in their area.

Make it easy for them, upon completion of a service,  give them a  card that says:

“If you enjoyed your services with us today, I would sincerely appreciate your help in growing our business.
You can do this by going to www.Yelp.com and reviewing our services. It’s a great way to let your voice be heard and we would be sincerely grateful.”

Aim for 10% of your patients to leave feedback. Make sure to track it so you thank them.